There are so many rules to SEO today that it’s hard to follow them all. Do you do this, or not do this. Or if you don’t do this other thing, will Google penalize you? Plus, then you have content. What is quality content? What is bad content? Why types of content are you supposed to use? And the questions can go on and on an on. Well, don’t fear, we’re here to help make the world of SEO just a little bit easier for you and your healthcare practice. Recently, a study was done showing the top ten types of content that works for best for SEO. Today we’re going to share them with you. Now, before we do, that doesn’t mean you need to do all ten types. Rather, it’s a matter of figuring out what your users want, and giving it to them.
So, here we go, the top ten types of SEO content that work are:
1. Blog posts – ones that are regularly updates or republished
2. Short-form evergreen content articles
3. Long-form articles
4. Photo and visual galleries
5. Detailed and information-rich lists of information
6. Interactive tools and content
7. Comprehensive category landers
8. Multi-page guides
9. Data or complex information
So, now the question remains, which type should you use? Well, this depends entirely upon what it is your potential patient is looking for. The way to determine that by figuring out what is the patient’s intent, and what are they trying to accomplish. Most times, in the healthcare world, a user is looking for information. And that is exactly what content marketing is for. However, there are several different types of informational queries, i.e. a quick answer to a question, a deep comparison, a broad overview, sheer curiosity, professional and scientific interest, muti-threaded exploration, and the list could go on. And depending on the type of query you decide on, will affect the type of content you post. So, how do you narrow down and figure out which type of query should be focused on, so you can determine the type of content? That question leads us to the next step.
Once you have answered the question of what the patient is looking for, go online and search for it. See what pops up. This will help you determine not only the query that is most wanted, but also the type of content that is used to answer such query. For example, let’s say you concluded the user wants to know “How to combat seasonal allergies?” Well, go into Google, type that exact question in, and see what pops up. Now, what do you see? Do you see a quick answer? Do you see chat threads, do you see informative articles? What you find will help you determine how you will go about deciding your content. Weather if it’s you want to continue with the same type of content that seems to work, or try another type entirely just to be different.
The third and final question you’ll ask yourself to finalize your decision on the type of content is “What’s going to resonate with two groups – my audience and their influencers?” To determine this you have to answer the question, “what type of device are they searching from?” This will give you insight as to the type of person they are. For instance, if they are searching from a mobile device then it’s likely they are an on the go type of person. And let’s say you’ve established that they want an informative type of article. You now know it will probably be best to make it a short-form piece of content. And just like that, you’ve now figured out the exact type of content you should use.
Content writing doesn’t have to be difficult. By listening to your potential patients, and figuring out what it is they want. It can help you establish the types of content that will not only work best with SEO, but for your own practice as well.