SEO is coming down to one major thing. Trust. Trust is the absolute core component to Google’s relevancy-oriented search. If you don’t have trust, especially with Google, you’re not relevant. However, if you’re a new comer to the SEO world, trust can be extremely difficult to gain. Specifically because gaining visibility have become increasing more difficult thanks to Google’s rules and algorithms. And without visibility, trust is difficult to obtain because users won’t see your amazing material or links. It very much can turn into a catch 22. So, how to you get around this? Well, in this article we’ll give you 5 strategies that will help you rocket out of the no fly zone, into a flourishing digital world.
Before we jump into the 5 strategies, we are going to pause and give you a basic understanding of how Google determines weather or not your site can be trusted. This is vital in making your Indianapolis SEO strategy a success. There are 3 specific “pillars of trust” that Google uses to decide how you should rank according to their algorithms.
Age is key to building a relationship with Google. Overtime Google is going to make judgments about weather or not your trustworthy. And the longer it’s known you, and the longer it’s seen you manufacture quality content that delivers value, the more it’s going to trust you. Now, with that being said, you have to be active. Having a dormant domain over several years will do nothing to help you achieve your goals.
This second pillar of trust is about gaining a foothold in the virtual world. Google will rely on other sites that it already trusts to determine which newcomers should be trusted. So, if you have a lot of well-established sites organically linking back to yours, your trust will naturally increase overtime. However, gaining authority as a newbie can be a difficult task. You literally need to find ways to make yourself go viral, or you’ll have a long difficult road ahead of you.
Content is key to building trust with Google. You need to make sure that you a pushing out high-quality content in order to gain traction. No one, especially Google, is going to give you a second thought if your content is subpar. You need to be consistent, unique, and deliver what your users want. After all, content is king.
Now that you have an understanding of these pillars, we can now talk about the 5 strategies that will help take out of the darkness and bring you into the light.
Strategy 1: Market Your Content
You will come to find that in the year 2017 content marketing will be one of the most important strategies for building up your Indianapolis SEO. You need to make sure you’re pushing out high-quality content that gives users an extreme amount of value. This content should be anchored to your website. But, don’t stop there. Market your content on authority sites such as WiseLike, LinkedIn, Reddit, and other high traffic destinations. It may not always be easy, but this is a surefire way to rocket your listings and improve your standing with Google.
Strategy 2: Page Speed
According to recent data the average user will only allow a page 3 seconds to load before calling it quits. That means you need to make sure your website is optimized for speed and efficiency. You may need to enlist a web developer’s help to do this, but it will be money well spent. By increasing your page speed, you’ll be adding to the user experience. And Google is all about user experience.
Strategy 3: Focus On Mobile-First Indexing
Again, according to Google, they are now making their algorithms to support a mobile- first index. This means that when optimizing your website, you need to make sure that you’re not just developing a mobile friendly site. But instead, are making it a priority. After all, about 85% of web searches are done through a mobile device. So, this is not a place you where you want to be left behind.
Strategy 4: Video Power
Once again, videos are a spiking trend in 2017. Weather its YouTube, Vimeo, Facebook Live, Snapchat Stories, or My Story on Instagram; videos are paving the way for marketing strategies. Create useful tutorials or other informative videos to draw users in. It’s an excellent and popular way to add value that anyone can access from a mobile device or desktop.
Strategy 5: Be Social and Engage Others
Authority and trust takes time to build. But, you’ll never build any if people don’t know who you are. So, become engaged on social media. Reach out to influencers in your industry. Build relationships. Engage your users. Building rapport is key to boosting your rankings and trust with Google.
The world of SEO can be a difficult place to master, but it’s not impossible. Once you understand how and why Google operates the way they do, you can better understand how to develop a killer marketing strategy. And if you apply these 5 strategies to your next marketing plan, you’ll become an unstoppable force in the digital world.