SEO Techniques That You Need To Implement Sooner Than Later

When it comes to implementing SEO, you need to make sure that you have not forgotten about the basics. You still need to create high quality content, build high quality links and prioritize semantic search while doing keyword research.

However, there are a few things which have changed. The matter of fact is that there are some new aspects which are added in the basics of SEO. If you are not focusing on those new basics, you can end up having a failed SEO strategy. There are a few things that you can take into consideration if you want to succeed with your SEO approach.

Mobile first index

The number of smartphone users has surpassed that of desktop users. The way we use internet on web can be different due to small screen. It means that the websites need to adjust according to the mobile specifications. This is the reason that search engines have made it necessary for the websites to be able to serve the mobile users. Mobiles are usually quite lower in specs due to limited processing power and storage capability. Hence, they may not be able to load webpages made for desktop very efficiently and effectively on mobiles. The algorithm that bounds web developers to take care of mobile users’ requirements is known as mobile first index.

Speed of your web page

In the year 2018, speed of the web page became an official ranking factor. However, web page speed is not influencing the rankings at the moment. That is mainly due to the fact that not many people have increased the speed of their web pages. But, we can assume that this ranking factor is going to come into effect in the coming months.

Rise of video content

If you want to make the content interesting for the viewers, you will need to bring it to them through different channels. Video platforms provide you with an opportunity to say what you want to say with much ease. The major benefit of videos is that you can customize them in the way you want. You can add different effects to make them look interesting and authentic. If you are able to get services of influencers, you can ask them to speak for your business; and then you can make a video if them speaking. You can also upload unboxing videos about your products in order to let people know about your products in better way.

Google my business

The power of local listings cannot be ignored if you want to get instant leads and better conversion. The successful local businesses always show in local search results. Make sure that your website is optimized for local search results. For this purpose, you have to make sure that your Google My Business listing is updated.