How Email Marketing Can Supplement Your SEO Efforts

One thing that you need to keep in mind about digital marketing is that its every aspect is connected to the others in one way or another. It means that impact of one practice can occur on the other areas of digital marketing. For instance, the impact of effective email marketing can be quite positive on your SEO effort. Now, you may wonder if both of these fields are connected to each other. The matter of fact is that the connection is quite an established one. You just have to make sure that this connection works in favor of you and your business.

Having that said, it would be worth mentioning how email marketing can be helpful for your website’s SEO.

Qualified traffic to your website

The capability of an email marketing campaign to drive traffic to the website is not unknown. However, we are talking about qualified traffic in this regard. The qualified traffic is the one which holds better chances of getting converted. As a matter of fact, qualified traffic is the very reason you may continue with your SEO approach. Although it doesn’t mean that you should abandon other SEO practices in order to focus solely on email marketing, the email marketing campaign is surely going to give your SEO process the boost it requires.

Improved on-site engagement

Another big advantage of email marketing is that you can attract users who are going to stay longer on your website in order to read the web content and interact with other website’s features. The major benefit of this engagement is that the number of users converting into customers is going to be higher. Moreover, the improved engagement is also beneficial from the perspective is SEO. The longer a user stays on your website, the lower the bounce rate is going to be. Low bounce rate contributes directly in improving the ranks of your website.

Ease in developing more targeted content strategy

Content development is a tricky process because knowing about the users’ preferences is always a difficult thing to do. It means that you are going to have to do a lot of research and your content needs to be highly generic in order to make people sticking with your website. The conversion rate is also not going to be too high in this regard. The benefit of email marketing is that you can let the more interested audience to view your content. Nevertheless, you are going to do the research to find such audience before sending emails. Based on the type of audience you target, you can create and modify the content in the way you want.

High performing emails as new content

With email marketing campaign, it is going to be easier for you to know about the well-performing emails. You can use content in those emails to make it the part of your website.

SEO Techniques That You Need To Implement Sooner Than Later

When it comes to implementing SEO, you need to make sure that you have not forgotten about the basics. You still need to create high quality content, build high quality links and prioritize semantic search while doing keyword research.

However, there are a few things which have changed. The matter of fact is that there are some new aspects which are added in the basics of SEO. If you are not focusing on those new basics, you can end up having a failed SEO strategy. There are a few things that you can take into consideration if you want to succeed with your SEO approach.

Mobile first index

The number of smartphone users has surpassed that of desktop users. The way we use internet on web can be different due to small screen. It means that the websites need to adjust according to the mobile specifications. This is the reason that search engines have made it necessary for the websites to be able to serve the mobile users. Mobiles are usually quite lower in specs due to limited processing power and storage capability. Hence, they may not be able to load webpages made for desktop very efficiently and effectively on mobiles. The algorithm that bounds web developers to take care of mobile users’ requirements is known as mobile first index.

Speed of your web page

In the year 2018, speed of the web page became an official ranking factor. However, web page speed is not influencing the rankings at the moment. That is mainly due to the fact that not many people have increased the speed of their web pages. But, we can assume that this ranking factor is going to come into effect in the coming months.

Rise of video content

If you want to make the content interesting for the viewers, you will need to bring it to them through different channels. Video platforms provide you with an opportunity to say what you want to say with much ease. The major benefit of videos is that you can customize them in the way you want. You can add different effects to make them look interesting and authentic. If you are able to get services of influencers, you can ask them to speak for your business; and then you can make a video if them speaking. You can also upload unboxing videos about your products in order to let people know about your products in better way.

Google my business

The power of local listings cannot be ignored if you want to get instant leads and better conversion. The successful local businesses always show in local search results. Make sure that your website is optimized for local search results. For this purpose, you have to make sure that your Google My Business listing is updated.